MONASH University will host the Monash University Berwick Business and Education Group (MUBBEG) business seminar at 5.30pm on Wednesday, 18 October.
Managing director of Blue Frog Marketing, Hunter Leonard, will speak about targeting the person and not the product and where the dollars are in marketing.
Mr Leonard says success in business comes from knowing what your product is and getting into close communication with customers.
Contact David Allman on 9904 7081 for further details and bookings.
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