TO assist beef producers to plan their visits to the 232 properties involved in Stock and Land Beef Week that started this week, information on each property can now be found on the www.beefweek.com.au website.
Beef Week director Geoff Phillips said not only would this assist visitors, but it increased the exposure of the studs from 27 breeds that have entered in 2007.
“The Beef Week website can sort properties taking part by breed, by day or by stud prefix. Contact numbers, locations and descriptions of each of the studs are included,” he said.
The 120page Beef Week book produced in Stock & Land also contains information on all the participating properties, location maps, photographs, plus significant additional information.
Mr Phillips said Beef Week was a lowcost highvalue marketing opportunity for participants allowing them to showcase southeast Australia’s seedstock industry.
“This is the third highest number of studs ever entered in Beef Week and the strong entries in such a poor season clearly indicate the importance seedstock producers place on Beef Week as a major marketing activity,” he said.
This will be the 16th time studs have had the opportunity to take part in Beef Week that started in 1992 with a modest 50 studs.
Today it is regarded as one of the most significant marketing opportunities available to seedstock producers in southeast Australia.
Most studs will have bulls and females for sale, while many will have their sale teams on display for upcoming autumn onproperty auctions.
The first week covers the western area and northeast of Victoria.
The weekend traditionally sees Beef Week move to the east of Melbourne on day six and the areas west and north of Melbourne on day seven, Sunday, 4 February.
Beef Week winds up with day eight, Monday, 5 February, in East Gippsland.
