Firm develops new identity

By Bridget Brady
OUTGROWING its beginnings in a home office, Imprint Marketing and Design now services Cardinia and Casey from the heart of Pakenham’s retail centre.
The business in John Street provides marketing and graphic design services for clients to identify and build on their marketing framework.
Four years ago, Kerry Holland started the business from her home with the vision of it being a part-time job. But business far surpassed that plan and for the last three years it has been a full-time job.
“It’s been exciting and now we can offer our clients better value service,” she said. “The main change over the last year has been working with bigger and higher value clients and also the involvement in the local business community.”
Imprint’s target markets include new businesses, small businesses looking to grow, or those that have launched a new product. Services include marketing strategies, corporate identity, advertisements, newsletters, branding and logos.
Other services since the business has expanded include animation, illustration and packaging design.
Formerly known as Imprint Graphic Design, there are two full-time graphic designers and two freelance designers at the business.
Since moving to John Street in August last year, Ms Holland said she has been able to interact with the Pakenham business community because she is located in the heart of the town.