An Officer-based wax manufacture is changing its name to better align with its business objectives.
Adam and Eve Wax will now be known as Jax Wax Australia to reflect the global nature of its depilatory business.
With their beauty products now available on every continent, and further expansion on the horizon, owners Geoff and Tina Copland decided it was the perfect time to rebrand.
Currently Jax Wax depilatory products are sold under two different trade names, Adam and Eve Wax, and Meticulous.
The new name Jax Wax Australia will unite these two brands under one banner with a primary focus on the firm’s unique Australian characteristics.
“Australian products are highly regarded overseas as being of excellent quality, having superior ingredients and ecologically aware,” Ms Copland said.
“With an emphasis on these three factors combined with the high standards our customers expect from Jax Wax, I am excited with the next phase for the company.”
The new Jax Wax Australia logo will pay homage to Adam and Eve Wax’s history with the new branding still featuring its familiar apple.
“This will confirm to our customers that our products may look a little different but we are remaining true to our heritage and the values and history behind the brand,” Ms Copland said.
“We are aiming to emphasise the fundamental values of the range and improve elements, making the products more universal.”
The new brand will begin to appear on distributor shelves and salons over the next month.
